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The State of AI Marketing

Trust

Editorial policy.

These are the rules this newsroom operates under. They are enforced by automated checks before an article can be drafted, and by a human editor before anything publishes.

How stories are produced

Articles are drafted by an AI editorial system and reviewed by a human editor before publishing. The system works from a fact sheet built by reading primary sources; the draft may only use facts, numbers, and quotes that appear on that fact sheet with a source URL. Anything that cannot be verified is cut, not softened. See how this newsroom works for the full picture.

Sourcing

  • Every article carries a visible Sources block listing the external sources it draws on. A story runs with a minimum of three.
  • Quotes are verbatim from linked public sources (transcripts, posts, filings, interviews published elsewhere), or given to us directly and on the record through our Get Quoted program.
  • We never fabricate quotes, anecdotes, scenes, or people. There are no pseudonymous staff writers.
  • Paywalled reporting is treated as a signal, not a source: we cite the underlying primary material where it exists.

Coverage of named companies

  • We report and analyze the decisions companies make, using sourced facts.
  • We do not allege wrongdoing beyond what named outlets or public records have already established.
  • Analysis is clearly written as analysis: when we draw a conclusion, it is argued from the cited evidence, not asserted as fact.

Images

Article images are original generated illustrations or our own graphics. We do not use editorial photography we have not licensed, and we do not generate photorealistic depictions of real people.

Independence and the publisher

This publication is owned and operated by JAC Growth Marketing. That relationship is disclosed in the footer of every page, on the about page, and in the publisher block that appears after articles. Coverage is not sponsored, and no company can pay to appear in, or stay out of, a story.

Mistakes

When we get something wrong we fix it visibly. See the corrections policy.