AI news, data, and consequences
for marketing leaders
Section
Named brands, real campaigns, actual outcomes. What happened when companies put AI in front of customers, and what other marketing teams should take from it.
When AI turns content, SEO, ads, and email into a commodity everyone runs, execution stops being an edge. The moat moved to what AI cannot copy: brand and an audience you own.
More than half of new web articles are now AI-written, and 74% of new pages carry AI text. When everyone can produce competent content, competent content stops setting you apart.
The briefing on what AI is doing to marketing budgets, teams, and careers. News and analysis, twice a week, five minutes.