AI news, data, and consequences
for marketing leaders
Section
Longer looks at the patterns behind the news cycle. Where the marketing AI shift is heading, argued from evidence.
The owned-media boom plus AI drafting will bury B2B in competent, sourceless content. The publications that win will be the ones that can prove what they print.
A trade publication about AI eating marketing work should be honest about being made with it. Here is exactly how this site gets produced, and why we publish the numbers.
Buyers self-educate in private, zero-click search eats the top of the funnel, and attribution sees none of it. AI didn't kill the funnel. It revealed which teams never built a demand engine.
The briefing on what AI is doing to marketing budgets, teams, and careers. News and analysis, twice a week, five minutes.