AI news, data, and consequences
for marketing leaders
Section
Coverage of the AI tools reshaping marketing work: what companies are actually deploying, what gets pulled after the pilot, and what the switching costs look like. Not tool roundups. Consequences.
Standalone AI marketing tools are features waiting to be absorbed by the platforms and model providers you already pay for. Here is what to stop renewing before your tool line item churns.
Scott Brinker's 2026 count shows martech growth flatlining while removals surge. Standalone AI tools are turning into platform features, and consolidating budgets are funding the merge.
AI answers now sit above the ten blue links, and Pew clocks the click rate falling by half. The organic playbook was built for a step that is vanishing.
The briefing on what AI is doing to marketing budgets, teams, and careers. News and analysis, twice a week, five minutes.